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This web page ex-guard.com has the following on the web page, "I hit a full grown cow at 55 mph with one of these grill guards." We saw that the website also said " I still had some damage of course but it saved my life, my load and my truck." It also said " Priceless piece of equipment for your safety! Testimontialtuesday exguard protected freightliner. 8220;Ex-Guard Industries Life Saver. Deer Downtime, its over! International LT W Plastic Bumper. View International LT W Plastic Bumper. Volvo VNLVNM 04 - Current." The header had ex-guard as the highest ranking optimized keyword. It is followed by grill guards, bumper guards, and bull bars which isn't as ranked as highly as ex-guard. The next words ex-guard.com used was deer guards. cow catchers was included but might not be seen by search engines.